Media & entertainment brands must embrace new channels as they emerge.
In an ever-evolving environment of IoT devices and touchpoints, a solid content foundation is paramount and key to staying top of mind.
The Status of Today's Media & Entertainment Industry
In a world of instant YouTube and endless Instagram, anything less than immediate entertainment is disregarded. Media and Entertainment giants such as Amazon, Google, and Netflix have disrupted and transformed the entire industry. Customers now expect their content to be personalized, on-demand, and on the device of their choosing.
dotCMS provides the content foundation that Media and Entertainment companies need to deliver engaging customer experiences across channels, while easily integrating with third-party, best-of-breed solutions to make up a powerful digital experience platform.
How TELUS Revamped its Portal System with dotCMS
TELUS's internal portal is crucial in keeping its thousands of retail employees up to date with the latest operation, training, marketing, and merchandising content, but their old platform could not deliver on either. TELUS knew it needed a new portal system or the company risked falling behind its competitors.
