Personalization & Content Targeting
dotCMS allows marketing teams to have target content and create relevant customer experiences across every channel and touchpoint in the customer journey. dotCMS is perfect for teams managing 1, 10, or even 1,500+ channels, including desktop, mobile, and the Internet of Things.
Creating a Relevant Experience
With the rise of Internet of Things (IoT), the number of digital devices are constantly increasing. Demand is also growing for enterprises to produce relevant content quickly — and at scale. With dotCMS content targeting is not just creating massive amounts of content, but it’s about creating relevant content that resonates with the targeted audiences throughout the various lifecycles a customers goes through with your brand.
Targeting
dotCMS offers a simple, yet very effective content targeting and personalization module for marketing teams. The content and presentation layers are completely separated by design, allowing for dynamic and personalized experiences, at scale.
Rules Engine
Using the dotCMS Rules Engine, adding all rule simple or complex does not require any coding expertise and is supported by an intuitive UI. This means rules can be easily created by marketing teams. In addition, dotCMS offers inline editing of targeting rules to make the experience for marketers even easier.
Personas
dotCMS offers persona-driven content targeting and personalization, where the persona definition can be set on multiple characteristics such as device type, referring URL, Geolocation, Tags, etc. During the authoring process, pages can be previewed as the different personas and on different devices to make sure the right experience is delivered at all times.
Geo-Targeting
Geo-targeting can be set up as granularly as you need: city, state, county or country level. dotCMS has an interactive radius tool to help the marketing team get the geo-targeting settings laser focused.
Personalization for Retail
There is a distinction in product-rich websites between content targeting, personalizing site search, and browsing product catalogs that is typically seen with both B2C and B2B retail brands.
This is not the specialty of Content Management Systems, which is where third party vendors like commercetools, Unbxd, Magento, and more can supplement the overall personalization strategy. dotCMS integrates seamlessly with these vendors and others as part of our API-first architecture.
