A/B testing and goal tracking, built into dotCMS. Create page variants, set a goal, and let live traffic prove which one performs.
Every version runs on the same content model as the rest of your site, inside the approvals your team already uses.
Experiments run inside dotCMS. You build variants in the Universal Visual Editor, the same place your team builds every other page, test them on live traffic, and promote the winner without leaving the CMS.
Run the original page against one or two variants. Each variant is a full dotCMS page, so layout, copy, images, and CTAs are all editable, and you can build a different variant per persona or per language. No developer required.
Pick one of four: bounce rate, exit rate, visitors reaching a page you name, or visitors arriving at a URL carrying a parameter you set.
Decide how much of your traffic takes part, then how it divides between variants. Variants share traffic evenly by default, and you can set your own percentages. Tests run between 8 and 90 days, with 14 as the default.
Results update daily. You see the conversion rate for each variant, how likely each one is to be the winner, and a conversion rate range at 95% confidence, so you know when a lead is worth acting on.
End the test and promote the winning version. It becomes the live page, published through your normal workflow, and it can be pushed to your other environments like any other content.
Run the original page against one or two variants. Each variant is a full dotCMS page, so layout, copy, images, and CTAs are all editable, and you can build a different variant per persona or per language. No developer required.
Pick one of four: bounce rate, exit rate, visitors reaching a page you name, or visitors arriving at a URL carrying a parameter you set.
Decide how much of your traffic takes part, then how it divides between variants. Variants share traffic evenly by default, and you can set your own percentages. Tests run between 8 and 90 days, with 14 as the default.
Results update daily. You see the conversion rate for each variant, how likely each one is to be the winner, and a conversion rate range at 95% confidence, so you know when a lead is worth acting on.
End the test and promote the winning version. It becomes the live page, published through your normal workflow, and it can be pushed to your other environments like any other content.
Testing different content variations, such as headlines, product descriptions, and call-to-action buttons, enables you to determine which content strategy resonates best with your audience, keeping them engaged and driving actions.
A/B testing can also be applied to on-page SEO elements like meta titles, descriptions, and keyword placement. Optimizing these factors can improve your website's search engine rankings, driving more organic traffic.
By improving user experience and content relevance through A/B testing, you can reduce bounce rates, keeping visitors on your site longer and increasing the likelihood of conversions.
Build variants for different personas or languages, then let real visitor behavior show which version earns the result.
Constantly optimizing your website through A/B testing allows you to stay ahead of competitors by adapting to changing user preferences and industry trends.
A/B testing helps you allocate your marketing budget more effectively by investing in strategies and features that have a proven positive impact.
By systematically testing changes, you can identify what resonates best with your audience and continually improve your conversion rates. Even small improvements can have a significant impact on your bottom line.
Higher conversion rates mean more sales and revenue. A/B testing helps you identify the specific elements that drive conversions, leading to increased profitability.
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