- The Visitor object identifies each individual user that accesses your site, and keeps information about them in the user session.
- Personas allow you to categorize visitors into different groups with interest in different content on your site.
- Rules allow you to assign Personas and Tags to Visitors as they browse your site, recording the Tags and subjects they're interested in.
You may then combine all of these to serve different content to different users based on their assigned Persona and how well the content matches the Tags they are most interested in.
Note: Personalization features are only available in dotCMS Enterprise licensed editions.