SAP Hybris (now SAP Commerce Cloud and SAP Customer Experience) is SAP's suite of commerce and customer engagement solutions for enterprises operating complex, multi-channel businesses. It provides product catalog management, order management, B2B and B2C commerce, customer data management, and service capabilities — deeply integrated with SAP's broader ERP ecosystem. For large organizations that standardize on SAP for back-office operations, SAP Hybris handles the transactional and customer data layer.

When paired with dotCMS, the two platforms divide responsibilities cleanly: SAP manages commerce logic, customer records, and order workflows, while dotCMS manages the content, editorial experience, and digital presentation layer. This composable approach lets content teams build rich, brand-driven experiences around commerce without being locked into SAP's native front-end tooling.