About
Your Partner in Digital Transformation
New Orange is a digital technology agency that transforms complex business challenges into streamlined, intuitive solutions.
Global Reach, Local Focus
With headquarters in Melbourne and The Netherlands, and a satellite office in Kuala Lumpur, we serve clients around the world—while remaining deeply committed to the Australian market. Our local delivery approach ensures tailored outcomes that meet each client’s unique needs.
Who We Work With
We partner with ambitious mid-sized to large enterprise organizations.
Our Mission
To design and deliver scalable, future-ready digital platforms that drive sustainable business growth.
Core Services
E-commerce Platforms
Design, implementation, and optimization of high-performance eCommerce ecosystems.
CMS / DXP Solutions
Experts in headless and hybrid content management systems, including dotCMS.
Digital Marketplaces
Building fully integrated marketplace experiences connected to modern commerce backends.
PIM Solutions
Implementing Product Information Management systems to enrich product data and streamline operations.
Systems Integration
Connecting ERP, CRM, and Martech platforms into cohesive, API-driven digital stacks.
Related Posts
Modernizing the Credit Union Experience: How to Attract the Next Generation Without Leaving Existing Members Behind
Credit unions need to win over Gen Z and new members without losing the people who built the institution. dotCMS and Aequilibrium share how to modernize your brand, website, and digital experience for both.
Adrian Moise
CEO/Founder
What We Heard at Becker’s: Patients Can’t Choose a Health System They Can’t Find
What happens when patients can’t find the right provider, location, or service online? At Becker’s, we heard firsthand how healthcare leaders are thinking about discoverability, accessibility, governance, and AI — and what it takes to build digital experiences patients can trust.
Inna Bosenko
VP, Marketing
How to Use AI in a CMS Migration: A Step-by-Step Guide
Learn how to use AI to speed up and de-risk a CMS migration with a step-by-step walkthrough: inventory and audit legacy templates, model content in dotCMS, translate patterns, migrate content and assets via the Content Import API, preserve SEO with 301 redirects using Vanity URLs, and launch with human review and editor validation in the Universal Visual Editor.
Laura Cabrerizo
Solutions Engineer