Cloudinary is a cloud-based media management platform used by over 1.5 million developers and 10,000+ enterprise customers to store, transform, optimize, and deliver images and video at scale. The platform handles on-the-fly format conversion, responsive image generation, AI-powered cropping, lazy loading, and adaptive bitrate video — all through URL-based transformations, which means no server-side processing is required.

For teams managing media-heavy sites on dotCMS, Cloudinary can serve as an external DAM and media delivery layer — automatically optimizing every image and video for the device, browser, and connection speed of each visitor. This offloads media processing from the CMS, improves Core Web Vitals, and gives content teams access to advanced media tools without custom development.