AI is no longer the future, it’s the fundamental layer of modern digital operations.
It powers decisions, fuels automation, and quietly transforms how we live, work, and solve problems.
For those of us in enterprise content management, this isn't the first time we've seen a transformative technology. We witnessed the rise of social media, the mobile revolution, the exponential growth of the cloud…
What AI Really Solves in Content Management
For over two decades, our industry has been the bedrock of digital transformation, helping organizations drive meaningful relationships and build trust with customers through their “storefront” - their website and owned digital channels. Through it all, our core mission has remained the same: to help businesses build, deploy, manage and optimize their content. The ROI of investing in a modern CMS is built around winning new, and strengthening existing, customer relationships.
We've learned a fundamental truth along the way: technology is only as good as the problems it solves and people’s willingness to adopt it. AI is addressing the former but change management isn’t noted in most AI headlines and in tech, promise and adoption are often divided by an insurmountable gap.
It’s why we are not trying to forge a new path with AI but we see it as the strategic ally for solving the deep-rooted, age-old challenges that have plagued the content lifecycle for years.
Our AI Vantage Point and Guiding Philosophy
As a leadership team at dotCMS, we’ve landed on the vantage point that AI isn’t about replacing human creativity.
It's groundbreaking technology to augment human potential. This view is rooted in how technology has impacted the world throughout history.
As a result, the AI models that organizations use will vary to meet their specific use case, internal skill sets, policies and propensity to change. Our roots as an open-source platform and flexible architecture will enable customers to leverage the model that best suits their needs.
We believe AI can be leveraged to tackle the tedious, repetitive, and often overwhelming aspects of content management. It’s why we are taking a measured, ROI-focused approach that understands the inherent human reluctance to change and builds a bridge to a more efficient future.
That’s the theory, the strategy - let’s talk brasstax. What are we building now and why?
dotAI: Six Use Cases Shaping the Future
dotAI addresses six high-impact use cases across the content lifecycle, helping content authors and developers automate repetitive work, enhance personalization, improve governance, and accelerate experience delivery.
For Content Authors
Automate Metadata and SEO Fields
dotAI automatically generates SEO descriptions, summaries, taglines, and other repetitive fields directly from the content, integrating with workflows or on-demand buttons to reduce manual input and ensure consistent metadata quality. This accelerates publishing timelines, especially at scale.
Auto-Tag Content to Drive Personalization
dotAI analyzes and tags content based on field data like product names, descriptions, or article body, automatically populating tags that fuel dotCMS’s personalization engine. This works across all content types and enables dynamic content delivery based on visitor behavior.
Automatically Add Tags and Descriptions to Images
dotAI analyzes images and automatically generates alt text and tag metadata upon publish or via workflow, supporting accessibility standards and simplifying image management for content teams. This capability is being improved to ensure full tag and description visibility in front-end rendering.
For Developers
Build AI-Powered Semantic Search and Chat
Developers can integrate dotAI-powered search and GPT-style chat into websites, portals, or support centers, using semantic and keyword-based search via configurable content indexes. dotAI also provides specialized AI REST endpoints to support natural language content discovery and summarization.
Generate and Publish Content via MCP Integrations
dotCMS’s MCP server integrates with tools like Claude Code, OpenAI Codex, and Cursor to generate content and push it directly into your dotCMS instance. This allows authors to generate and submit content from inside their IDE tools and brings AI directly into the content lifecycle, not just content creation.
Generate Front-End Components with MCP + Cursor
Developers can use Cursor and dotCMS’s MCP server to automatically generate front-end components and headless applications based on the dotCMS content model, with the platform exposing its content structure to enable relevant component generation. Combined with Figma’s MCP for design-to-code workflows, this accelerates headless development while ensuring alignment with structured content.
Building the Future of Content, Together
At dotCMS, we know the pace of AI evolution is only accelerating and we’re just at the beginning. As the landscape shifts, our focus remains steady: partnering with our customers to navigate what’s next and building with intention.
We’re committed to expanding on these principles and building in the open with our customers, so every step forward in AI is one you can rely on for the long term.