Smartphones have made it easy for us to consume content anywhere and anytime, and smart devices and the Internet of Things (IoT) have ushered in a world of ever-connected devices.
This advance in technology has created a need for businesses to ensure their content is centralized, accurate, and up-to-date.
Headless content management system (CMS) platforms make it easy for you to deploy your content across touchpoints and channels. Here, we discuss the best headless CMS platforms for enterprises in 2025.
What Is a Headless CMS?
A headless CMS is a decoupled CMS where the presentation layer (frontend) is separated from the hub (backend) via Application Programming Interface (API) endpoints. This separation allows companies to deliver content customized and optimized to each digital platform while also ensuring its accuracy. A decoupled CMS gives you complete control over how your content looks without being constrained by your system’s backend. It also enables you to update and change the layout of your content without changing what it says.
Key Features to Look for in a Headless CMS
Headless CMS platforms enable you to store, retrieve, and reuse content easily. There are several key features you should look for in a headless CMS to maximize its impact. These features include:
API-first architecture: Headless CMS platforms should seamlessly integrate with a range of front-end technologies and third-party systems.
Content modeling and customization: Find a headless CMS that allows you to easily customize your content to fit your specific needs.
Developer experience: Choose a CMS with APIs and native SDKs that your developers are familiar with.
Marketer-friendliness: Your headless CMS should have an intuitive interface to let marketers create landing pages, campaigns, and microsites without developer support.
Security and compliance: You want to choose a platform with robust security features that adhere to industry regulations.
10 Best Headless CMS Platforms
Once you know what you’re looking for in a headless CMS, you can start to evaluate potential platforms. Here are a few of the most popular options for your organization to consider:
Contentful
Contentful is an enterprise-friendly leader that offers flexible content modeling, powerful APIs, and global scaling. Its robust SDKs provide a straightforward approach to integrating content into any front-end framework. Designed for developers, it lacks visual editing capabilities. Therefore, non-technical content writers must depend on developers to manage content and layouts. Contentful is ideally suited for large retail brands and multi-brand, multi-language companies.
Sanity
Sanity provides exceptional flexibility through its real-time collaboration capabilities and data modeling. It offers a rich text editor, GROQ query language, and GraphQL support. Additionally, it is easy to integrate with a range of third-party tools and plugins. However, it can have a steep learning curve. Sanity is ideally used to help manage complex content needs.
Strapi
Strapi is an open-source CMS that is fully customizable, so you can tailor it to your needs. It supports both RESTful and GraphQL APIs out of the box, while its easy-to-use interface allows your developers to write plugins and code. It is free to use, but it is self-hosted, meaning you’re in charge of its maintenance, and you need some technical expertise. Strapi is best for developer-driven projects where customization is essential.
Hygraph (formerly GraphCMS)
This API-first CMS is based on the GraphQL query language. Hygraph features a number of tools that allow you to create and manage content, including rich text editors, user roles, and multi-language support. It is great for omnichannel delivery of structured content. However, it may require some technical expertise. It also has limited real-time collaboration, which can hinder teamwork.
dotCMS
dotCMS is a Java-based platform that offers hybrid capabilities, drag-and-drop features, and visual editing. It enables marketers to model content, build workflows, and modify page layouts easily. This headless CMS can be hosted on-site or in the cloud and includes an analytics dashboard, personalization options, and custom endpoint building. Built for enterprise teams, it supports integration with Amazon Web Services, Salesforce, and other third-party tools.
Storyblok
Storyblok focuses on content-driven applications and component-based architecture for marketers and developers. It has an intuitive visual editor and a clean API-centric approach. However, it has limited functionality outside of its content layers, which can make it hard to scale. Additionally, it has no native delivery tier, meaning you must use it with external front-end technologies. Storyblok is well-suited for dynamic marketing and e-commerce websites.
Agility CMS
Agility is a fast and flexible headless CMS that is easy for developers to customize. Its accessible user interface allows marketers to change content easily. This API-first platform is Jamstack-ready and has built-in components for content management, including landing page design and ticketing. However, it has a small third-party plugin ecosystem and can have prohibitive costs for complex projects. It is best for content-heavy sites like blogs and news websites.
Builder.io
Builder.io is a CMS platform that utilizes a drag-and-drop interface with a headless backend to build and manage websites with little to no code. It offers a balance of flexibility, control, and visual development. Builder.io seamlessly integrates with popular front-end frameworks as well as e-commerce platforms. While it does offer a free plan with core features, it is not self-hosted, which can make it more expensive for larger projects.
Prismic
Prismic comes with a visual editor, custom-type builds, and multi-language support. It also offers a full revision history of your content for easy change tracking. Prismic offers native integrations with e-commerce platforms and comes with a built-in scheduling tool to enable workflow management and collaboration. However, it is less flexible when it comes to content modeling, which limits its use in complex queries.
Kontent.ai
Kontent.ai is an enterprise SaaS with modular content and strong governance. It enables developers to build sites using the languages, frameworks, and tools with which they are most familiar. Kontent.ai comes with secured access to its API and several SDKs, while its built-in features enable collaboration and personalization for structured content. However, it also has limited hosting options and lacks certain in-depth content management features such as batch edits and advanced filtering.
How to Choose the Right Headless CMS for Your Project
Headless CMS can help enterprises create a single source of truth for their content, enabling them to create content once and distribute it across all channels. It also empowers organizations to stand out in a competitive market with a unique interface.
When selecting a headless CMS, you want to consider your organization’s needs, technical requirements, and long-term goals. Do you have a development team that can help develop a frontend, or do your marketers need to be able to design a layout on their own? Do you have the infrastructure and budget to host your headless CMS on-site, or do you need a cloud-based solution?
Today’s business environment is ever-changing, and you want a headless CMS that is scalable and flexible so it can adapt as your needs change. You also want a CMS that integrates easily with your existing tools and systems. dotCMS offers an API-first, headless approach that prioritizes extensibility, scalability, omnichannel delivery, and customization. To learn more about how our open-source SaaS can serve your business, contact us today to schedule a free demo.