Picture this – you are a marketer looking to launch a new microsite that will drive new leads for your business, but you can’t decide which headline would resonate best with your target audience. On top of that, your designer has a couple different layout designs that they think would work well, but you’re having a hard time choosing which one to go to market with.
As a seasoned marketer, you probably know that A/B testing is the way to solve this conundrum. Though you might already have a tool, it’s a pain to set up all the variants of pages in your current Content Management System (CMS) and work between two different systems.
Not anymore! Now you can make data-based decisions and optimize your webpages, all within dotCMS using the new Experiments & A/B Testing feature.
How does it work?
Create multiple variants of the same page with different wording, styling, CTA’s, and/or layout - all within your dotCMS page editing workflow.
Define what success means based on your performance goals, like minimizing bounce rate or maximizing the number of users landing on a certain page.
Track the experiment’s progress via analytics and get an understanding of which version has a proven impact on your audience.
Go to market with the most successful experiment and promote it to production with just a couple of clicks, right inside dotCMS.
Whether your site and content need to be optimized for performance or you’re going through a redesign, Experiments can help you take the guesswork out of your business-critical content using real-life user data.
Check out our documentation to learn more, or reach out to your CSM to set up Experiments and start optimizing your pages!