Personalization
Quickly build pages without relying on developers
dotCMS allows marketing teams to have target content and create relevant customer experiences across every channel and touchpoint in the customer journey.
dotCMS is perfect for teams managing 1, 10, or even 1,500+ channels, including desktop, mobile, and the Internet of Things.
Creating a Relevant Experience
As IoT, mobile, and emerging interfaces multiply, enterprises face increasing pressure to deliver contextual experiences at scale.
dotCMS makes content targeting a strategic advantage, combining structured content, governance, and personalization so teams can serve the right message to the right audience at every point in their digital lifecycle.
Personas
Personas
dotCMS offers persona-driven content targeting and personalization, where the persona definition can be set on multiple characteristics such as device type, referring URL, Geolocation, Tags, etc. During the authoring process, pages can be previewed as the different personas and on different devices to make sure the right experience is delivered at all times.
Geo-Targeting
Geo-Targeting
Geo-targeting can be set up as granularly as you need: city, state, county or country level. dotCMS has an interactive radius tool to help the marketing team get the geo-targeting settings laser focused.
Targeting
Targeting
dotCMS offers a simple, yet very effective content targeting and personalization module for marketing teams. The content and presentation layers are completely separated by design, allowing for dynamic and personalized experiences, at scale.
Rules Engine
Rules Engine
Using the dotCMS Rules Engine, adding all rule simple or complex does not require any coding expertise and is supported by an intuitive UI. This means rules can be easily created by marketing teams. In addition, dotCMS offers inline editing of targeting rules to make the experience for marketers even easier.
Content Governance & Approval
Every business that is digital today exposes its corporate and marketing content to the public over various touchpoints. And with the rise of the Internet of Things (IoT), this number increases exponentially and puts an even higher demand on enterprises to produce more content. This becomes an issue for those companies operating in a controlled industry, like pharmaceutical, medical, finance, where strict content governance and approval is required.
To simplify content governance, dotCMS offers a content approval workflow and publication module with features like Four-Eyes Approval and Action Groups that can be personalized with NoCode drag and drop, making it easy to deliver the content your audience requires while mitigating the risk.
Where compliance meets innovation
Success stories from teams building what’s next
Real teams. Real outcomes. Explore how organizations modernized their digital stacks, reduced operational load, and delivered better customer experiences with dotCMS.
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.