Personalization
Quickly build pages without relying on developers
dotCMS allows marketing teams to have target content and create relevant customer experiences across every channel and touchpoint in the customer journey. dotCMS is perfect for teams managing 1, 10, or even 1,500+ channels, including desktop, mobile, and the Internet of Things.
Creating a Relevant Experience
With the rise of Internet of Things (IoT), the number of digital devices are constantly increasing. Demand is also growing for enterprises to produce relevant content quickly — and at scale. With dotCMS content targeting is not just creating massive amounts of content, but it’s about creating relevant content that resonates with the targeted audiences throughout the various lifecycles a customers goes through with your brand.
Personas
Personas
dotCMS offers persona-driven content targeting and personalization, where the persona definition can be set on multiple characteristics such as device type, referring URL, Geolocation, Tags, etc. During the authoring process, pages can be previewed as the different personas and on different devices to make sure the right experience is delivered at all times.
Geo-Targeting
Geo-Targeting
Geo-targeting can be set up as granularly as you need: city, state, county or country level. dotCMS has an interactive radius tool to help the marketing team get the geo-targeting settings laser focused.
Targeting
Targeting
dotCMS offers a simple, yet very effective content targeting and personalization module for marketing teams. The content and presentation layers are completely separated by design, allowing for dynamic and personalized experiences, at scale.
Rules Engine
Rules Engine
Using the dotCMS Rules Engine, adding all rule simple or complex does not require any coding expertise and is supported by an intuitive UI. This means rules can be easily created by marketing teams. In addition, dotCMS offers inline editing of targeting rules to make the experience for marketers even easier.
Content Governance & Approval
Every business that is digital today exposes its corporate and marketing content to the public over various touchpoints. And with the rise of the Internet of Things (IoT), this number increases exponentially and puts an even higher demand on enterprises to produce more content. This becomes an issue for those companies operating in a controlled industry, like pharmaceutical, medical, finance, where strict content governance and approval is required.
To simplify content governance, dotCMS offers a content approval workflow and publication module with features like Four-Eyes Approval and Action Groups that can be personalized with NoCode drag and drop, making it easy to deliver the content your audience requires while mitigating the risk.
Explore Our Articles
Your go-to resource for the latest content, tech, marketing and developer strategies, insights and guides.
- 18Aug 25
Balancing Openness with Business with the BSL (Business Source Lincese)
Read how the Business Source License (BSL) helps dotCMS balance openness with sustainable business growth. Learn what BSL is, how it works, and why dotCMS adopted it to make more of our platform available to the community while reserving commercial use for enterprises.
- 15Aug 25
Open-source, the future of software, and why dotCMS is now BSL
Learn why open source is driving the future of software innovation, how licensing models like BSL respond to industry challenges, and why dotCMS has transitioned to BSL.
- 12Aug 25
Why Omnichannel Content Management (CMS) Is Essential
Explore the pivotal role of an Omnichannel Content Management System (CMS) and craft consistent customer experiences across all touchpoints.
- 12Aug 25
Get started building pages with dotCMS, Next.js and Tailwind CSS
Learn how to build dynamic, SEO-friendly pages using dotCMS as your headless CMS, Next.js for server-side rendering, and Tailwind CSS for fast, modern styling. Step-by-step instructions cover project setup, integrating dotCMS Page API, configuring Tailwind, and mapping content types to React components for flexible Jamstack site development.
Just a few examples of how marketing & technical teams have leveraged dotCMS
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.