dotCMS for Marketing Teams
Take back control of your content and go-to-market faster
Create and manage your content your way, without being blocked by your technical team
Why dotCMS?
With lots of CMSs on the market, what are some of the features that set dotCMS apart?
Be more efficient by creating a single source of truth for content
Are you still creating the same content in different formats to use in different places?
Consolidate and re-use your content across sites, channels, devices and touchpoints, all managed in one place.
Visually create and style your content without coding
Give your team back the power to manage content, build custom landing pages and microsites, edit promotions and call to actions, even if your technical team wants to customize and deploy dotCMS headlessly.
Personalize content for greater engagement
Show your customers that you know them with content tailored to personas you define and data like device type, geolocation, new visitor, tags, or any external data in your CRM and eCommerce tools. Best of all, you can do this without any coding.
Figure out what works with built-in A/B testing
Do you have several ideas for a campaign but not sure which works best?
Test it out directly in dotCMS by creating variants of landing pages to see which converts and receive real time data from the people interacting with your pages.
Publish and unpublish campaigns on your terms
Don’t wait on your technical team to make critical changes – easily schedule and publish between authoring and production environments, unpublish and rollback previous versions of content as needed.
Resource Center for Marketers
Your go-to resources for the latest marketing strategies, growth insights and guides.
Strategy Guides, Creative Inspiration & Execution How‑Tos
- 9 Jul 26
The Most Dangerous Default in AI Isn't Speed. It's Broken Trust.
The biggest AI security risk isn't how quickly organizations are adopting AI - it's how quickly they're trusting it. This opinion piece explores what recent security breaches reveal about AI governance and why trust should be earned through architecture, not assumed by default.
- 1 Jul 26
Where do you sit on the CMS maturity curve?
The CMS landscape has evolved far beyond traditional and headless. This guide explores the full CMS maturity curve - from legacy platforms to AI-enabled and agentic experiences - helping you understand the trade-offs, skills and governance required at every stage.
Where compliance meets innovation
Success stories from teams building what’s next
Real teams. Real outcomes. Explore how organizations modernized their digital stacks, reduced operational load, and delivered better customer experiences with dotCMS.
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.