dotCMS for Marketing Teams
Take back control of your content and go-to-market faster
Create and manage your content your way, without being blocked by your technical team
Why dotCMS?
With lots of CMSs on the market, what are some of the features that set dotCMS apart?
Be more efficient by creating a single source of truth for content
Are you still creating the same content in different formats to use in different places?
Consolidate and re-use your content across sites, channels, devices and touchpoints, all managed in one place.
Visually create and style your content without coding
Give your team back the power to manage content, build custom landing pages and microsites, edit promotions and call to actions, even if your technical team wants to customize and deploy dotCMS headlessly.
Personalize content for greater engagement
Show your customers that you know them with content tailored to personas you define and data like device type, geolocation, new visitor, tags, or any external data in your CRM and eCommerce tools. Best of all, you can do this without any coding.
Figure out what works with built-in A/B testing
Do you have several ideas for a campaign but not sure which works best?
Test it out directly in dotCMS by creating variants of landing pages to see which converts and receive real time data from the people interacting with your pages.
Publish and unpublish campaigns on your terms
Don’t wait on your technical team to make critical changes – easily schedule and publish between authoring and production environments, unpublish and rollback previous versions of content as needed.
Resource Center for Marketers
Your go-to resources for the latest marketing strategies, growth insights and guides.
Strategy Guides, Creative Inspiration & Execution How‑Tos
- 9 Mar 26
AI Content Governance for Content Teams: A Practical Framework
Learn why AI content governance is essential for content teams. Discover how to protect brand consistency, reduce legal risk, and manage AI across dozens of sites with dotCMS’s built-in governance tools.
- 9 Mar 26
7 Business Benefits of Content Governance Done Right
Discover how strong content governance drives faster time to market, reduces compliance risk, and ensures brand consistency for compliance-led organizations managing content across dozens of sites.
- 20 Feb 26
Content Style Editor: Visual Design Control Inside Your CMS
Eliminate developer bottlenecks with the dotCMS Content Style Editor, empowering content teams to instantly customize component styling, improve content reuse, and accelerate publishing without code.
- 2 Feb 26
How to Choose a Multilingual Content Management System (CMS)
Discover how to select the best multilingual content management system (CMS) to enhance your global digital strategy. Learn about essential features, localization benefits, and how to maximize SEO, user engagement, and conversions.
- 15 Jan 26
Intranet for Healthcare: 8 Key Benefits for Administrators
Healthcare organizations are outgrowing static intranets and scattered file systems. A modern, governance-first intranet helps administrators centralize policies, streamline communication, and maintain compliance across hospitals, clinics, and regions.
Where compliance meets innovation
Success stories from teams building what’s next
Real teams. Real outcomes. Explore how organizations modernized their digital stacks, reduced operational load, and delivered better customer experiences with dotCMS.
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.