dotCMS for Marketing Teams
Take back control of your content and go-to-market faster
Create and manage your content your way, without being blocked by your technical team
Why dotCMS?
With lots of CMSs on the market, what are some of the features that set dotCMS apart?
Be more efficient by creating a single source of truth for content
Are you still creating the same content in different formats to use in different places?
Consolidate and re-use your content across sites, channels, devices and touchpoints, all managed in one place.
Visually create and style your content without coding
Give your team back the power to manage content, build custom landing pages and microsites, edit promotions and call to actions, even if your technical team wants to customize and deploy dotCMS headlessly.
Personalize content for greater engagement
Show your customers that you know them with content tailored to personas you define and data like device type, geolocation, new visitor, tags, or any external data in your CRM and eCommerce tools. Best of all, you can do this without any coding.
Figure out what works with built-in A/B testing
Do you have several ideas for a campaign but not sure which works best?
Test it out directly in dotCMS by creating variants of landing pages to see which converts and receive real time data from the people interacting with your pages.
Publish and unpublish campaigns on your terms
Don’t wait on your technical team to make critical changes – easily schedule and publish between authoring and production environments, unpublish and rollback previous versions of content as needed.
Resource Center for Marketers
Your go-to resources for the latest marketing strategies, growth insights and guides.
Strategy Guides, Creative Inspiration & Execution How‑Tos
- 1 Jun 26
IT Cost Reduction Strategies: How Headless CMS Reduces IT Overhead
Reduce IT overhead with proven cost reduction strategies: consolidate tools, optimize cloud spend, automate workflows, and avoid vendor lock-in. Learn how a headless CMS like dotCMS simplifies infrastructure, speeds delivery, and scales omnichannel content with fewer integrations.
- 30 Apr 26
Guide to Integrated Brand Experiences
Learn how to build an integrated brand experience (IBX) customers trust. This guide explains brand experience vs. identity, common barriers like silos and disconnected tools, and how governance, workflows, and a CMS like dotCMS create consistent, scalable omnichannel experiences.
Where compliance meets innovation
Success stories from teams building what’s next
Real teams. Real outcomes. Explore how organizations modernized their digital stacks, reduced operational load, and delivered better customer experiences with dotCMS.
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.