Product Brief

Digital Asset Management

Digital Asset Management


dotCMS offers a variety of Digital Asset Management capabilities that allow digital marketing teams to drive brand consistency and enhance the digital experiences in their dotCMS-enabled applications. 

Key Benefits 

  • Leverage rich content to drive conversion 

  • Integrated image processing 

  • The bulk upload and meta dating 

  • Workflow-enabled 

  • AI-driven auto-tagging

  • API-first Image Processing

Digital Assets 

Creating digital experiences takes more than just plain text these days. Making more engaging online applications requires rich assets such as images, videos, and PDFs. In some authenticated applications, this may extend to Microsoft Word, Excel, and Powerpoint assets. dotCMS has no limitations in handling these assets. Content is stored in the dotCMS repository in a presentation layer-neutral format, and dotCMS can expose content in a multitude of formats and over APIs,

Image Capabilities 

Regardless of where images are stored in the dotCMS repository, content editors have access to integrated image processing capabilities in the authoring environment, which avoids toggling to other applications and keeps the content velocity high. Out-of-the-box, dotCMS users can: 

  • Create new crops

  • Resize images

  • Convert to different file formats

  • Rotate

  • Greyscale

  • Create a thumbnail

  • Apply filters.

Supported image formats 

Since dotCMS 5.2 (November 2019), the image editor also supports WebP and animated Gif, next to JPEG and PNG.

Setting focal points

Focal points can be set programmatically and via the back-end UI to create even more engaging, rich content objects for your digital experiences.


Bulk Assets Processing 

Moving assets to the dotCMS repository is easy and fast. Complete sets of assets can be uploaded simultaneously (no limitations other than storage space), while dotCMS extracts the metadata and indexes the assets simultaneously. dotCMS also supports dragging & dropping assets from your local machine into dotCMS, which is particularly convenient for bulk uploading assets.

Workflows and Assets

Just like any other content type, content teams can apply workflows to assets, which allows for brand consistency and checks before you publish content.

AI Auto-tagging

With the native dotCMS APP for Amazon Rekognition, it’s easy to add image and video analysis to your applications. You provide an image or video, and the service can identify the objects, people, text, scenes, and activities and detect inappropriate content. 

Performance and Content Delivery Networks 

Other solutions in the market have serious performance issues when uploading too many ( more than 500,000) assets (binary files) into their repository. dotCMS has minimal restrictions - some of our customers have more than 20M assets in their repository and manage 1500+ websites. dotCMS is architected and engineered to perform at scale. The number of assets is unlimited in any dotCMS subscription.

dotCMS comes with native caching capabilities that keep applications performant. However, with many assets and a global presence, using a Content Delivery Network (CDN) makes sense from a performance, security, and cost perspective. Cloud storage and bandwidth are not free. dotCMS Cloud comes natively with dotCDN, our fully integrated Content Delivery Network with 112 points of presence globally to power rich content delivery. However, dotCMS works with any Content Delivery Network of your choice, and best practices around the integration with dotCMS can be found here

Digital Asset Management Integrations 

If your marketing team requires a DAM solution, dotCMS’s robust API architecture makes it easy to integrate with any mainstream solution. dotCMS customers work with DAM solutions like Widen, Appremo, Bynder, Mediabeacon, and many others. More integrations can be found in our marketplace. The integration will be seamless for the editor/ author, who can access and select the assets directly from the dotCMS UI without toggling to the DAM solution. This is a scenario we often include in the scope of a complimentary Proof-of-Concept for organizations evaluating dotCMS as their new CMS.

dotCMS or a DAM? 

There are several considerations when deciding between using a CMS or a Digital Asset Management (DAM), but a general rule of thumb would be to use dotCMS if you need to store and publish assets. If you also need to support digital assets' creative and production process, it makes sense to use a DAM solution that fits your requirements and budget. 

Want to Learn More?

Schedule a personal demo with a dotCMS expert.

Let's Talk