Winning Patient Trust in the Age of Digital Healthcare with Jessica Holton, CEO at Ours Privacy

In episode 15 of Real Talk, Real Trust with dotCMS, the conversation delves into the importance of patient trust and engagement in healthcare, highlighting the challenges of compliance and privacy in digital patient engagement. It explores the impact of AI on patient engagement, recognizable healthcare brands, and the competitive advantage of consent in patient engagement.

The discussion also includes personal insights and advice for new parents, as well as the challenges healthcare providers face in digital engagement. The future of patient engagement and tried-and-true principles are also discussed.

The conversation delves into the critical aspects of patient engagement and individual health, emphasizing the need to marry patient engagement with compliance infrastructure. It explores the optimization of digital data platforms, essential requirements for data platforms, content management system essentials, the role of AI in patient experiences, and practical advice for managing data and content effectively.

Takeaways

- Patient trust and engagement are critical for healthcare organizations

- Compliance and privacy are major challenges in digital patient engagement

- Patient engagement

- Compliance infrastructure

Chapters
00:00 The Future of Patient Engagement and Tried-and-True Principles
33:23 Optimizing Digital Data Platforms
40:16 Critical Data Platform Requirements
45:51 Content Management System Essentials
55:12 Managing Data and Content