About
Your Partner in Digital Transformation
New Orange is a digital technology agency that transforms complex business challenges into streamlined, intuitive solutions.
Global Reach, Local Focus
With headquarters in Melbourne and The Netherlands, and a satellite office in Kuala Lumpur, we serve clients around the world—while remaining deeply committed to the Australian market. Our local delivery approach ensures tailored outcomes that meet each client’s unique needs.
Who We Work With
We partner with ambitious mid-sized to large enterprise organizations.
Our Mission
To design and deliver scalable, future-ready digital platforms that drive sustainable business growth.
Core Services
E-commerce Platforms
Design, implementation, and optimization of high-performance eCommerce ecosystems.
CMS / DXP Solutions
Experts in headless and hybrid content management systems, including dotCMS.
Digital Marketplaces
Building fully integrated marketplace experiences connected to modern commerce backends.
PIM Solutions
Implementing Product Information Management systems to enrich product data and streamline operations.
Systems Integration
Connecting ERP, CRM, and Martech platforms into cohesive, API-driven digital stacks.
- Website:
- neworange.agency/au
- Email:
- office@neworange.agency
- Phone:
- 0419137303
- Location:
- Melbourne, Australia & The Netherlands
Related Resources
- Product
A UX-Driven Approach to Modernizing dotCMS
Modernizing a CMS isn’t about fixing what’s broken, it’s about leading its evolution. In this post, we share how dotCMS is taking a UX-led approach to future-proof the platform, aligning usability, scalability, and long-term product strategy to support what’s next.
- Content Management
Stop Buying DXPs. Start Building a Spine. | Part 1
A critical look at why enterprise DXP initiatives collapse when platforms are treated as SKUs rather than as operating models for change.
- Content Management
dotCMS’ Thesis: The Smaller the Core, the Bigger the Impact. | Part 2
A clear-eyed argument for why enterprise DXPs fail when treated as products instead of operating models and what a durable, outcome-driven experience spine actually looks like.