dotCMS Hires New Chief Marketing Officer
Mar 14, 2018
Miami, FL - dotCMS, a leading-edge, open source, Java CMS and Customer Experience Management software company, announced today that Robert Slaughter has joined the company as Chief Marketing Officer, effective immediately. Mr. Slaughter will report to Ralph Miller, Chief Executive Officer, and become one of the senior executives within the company.
From Ralph Miller, CEO of dotCMS, “Since we sell a mar-tech product, we need to ‘walk the talk,’ and that means we had to bring someone onboard with the skill set that only a few people have today. Someone who combines the knowledge of the space, digital strategy, demand generation knowledge and is very technical. They have to understand our product, use our product and evangelize about the product. We are really glad to have found the perfect person for this role.”
Mr. Slaughter was most recently Principal at Ripple Effect Advisors, a B2B Marketing and Sales Acceleration Firm based in Washington, D.C. where he led the global marketing initiatives of several high-growth, technology firms.
“Having a previous professional relationship with Ralph, I am keenly aware of his business acumen and ability to grow and scale companies. And then once I dug into the product and viewed the executive team’s commercial roadmap, I was convinced dotCMS was 100% committed to customer success. That type of mindshare in the B2B world is hard to find, and I couldn’t be more excited or optimistic” said Slaughter.
dotCMS is a content management system that helps global enterprises with sophisticated content requirements create, manage and deliver content anywhere. The dotCMS platform is best suited for organizations across industries who manage multiple brands, websites, workflows and content types across multiple languages, and need a platform that is secure and scalable for a development team to work with, but also has intuitive editing tools for content and marketing teams to manage their mission-critical content.
Brands such as Dairy Queen, Newell, Greensky, Chewy and Comcast have chosen dotCMS as their primary platform to scale their content operations and empower their marketing teams so they can reduce developer dependency, enabling teams to go-to-market faster, without sacrificing the flexibility and security of their CMS.