dotCMS Expands Headless Commerce Capabilities with new API-driven integrations
Mar 03, 2020
MIAMI, FL., November 13, 2019 — dotCMS, the leading open-source Java CMS, has extended its headless CMS capabilities with headless commerce-focused features.
As consumers embrace more channels and devices, from single page applications to augmented reality apps to in-store digital signage, commerce brands are feeling the pressure to expand their shopping experience beyond the traditional website and mobile application.
To meet the needs of the eCommerce brands leveraging dotCMS’s headless CMS technology, dotCMS has expanded its headless commerce capabilities, which are built upon three foundational principles.
- NoCode & API-first Content Management: With Edit Mode Anywhere, NoCode digital marketing tools, and marketer-friendly personalization tools and content targeting.
- API-first Commerce Engine: With GraphQL support and access to a growing library of REST APIs for any commerce capability, building a dynamic commerce experience has never been easier.
- AI-powered Search, Merchandising & Personalization: Leverage Unbxd’s natural language processing and Machine Learning (ML) algorithms to power predictive site search, and also to monitor your shoppers’ behavior, offering personalized interactions in real-time.
With dotCMS’ API-first Content Management System acting as the glue code, developers can now leverage cutting-edge and lightweight technology to innovate in a headless commerce environment. As a result, developers now have direct access to all orders within dotCMS without the need of an external application, whether they are created in a webstore, a mobile app, at a POS, or on an IoT device.
Furthermore, marketers gain even more freedom in the same context thanks to dotCMS’s NoCode features.
“There is a shift in focus happening in the commerce space right now, away from simplistic, product and service-driven experiences, and towards holistic, hyper-personalized customer experiences,” said Stefan Schinkel, Chief Sales Officer at dotCMS.
“This expansion of dotCMS’s headless commerce functionality is the natural result of our hybrid headless, NoCode, and best-of-breed philosophy. dotCMS is doing what it does best, contemporary web content management, while our esteemed partners Unbxd and commercetools seamlessly level-up the dotCMS experience,” Schinkel continued.
dotCMS is the most agile, scalable and secure content management system for enterprise. Built on leading Java technology, dotCMS is an open-source, hybrid-headless content management system that gives developers the flexibility of a headless CMS while equipping marketers with no-code visual content authoring. Whether you're building a network of global websites, an employee intranet, customer portal, or single page web application, dotCMS helps you manage content, images, and assets in one centralized location and deliver them to any channel.
Founded in 2003, dotCMS is a privately held US company with a global network of certified development partners and an active open source community. dotCMS has generated millions of downloads and more than 100,000 implementations and integration projects worldwide. Notable customers include: Telus, Standard & Poors, Hospital Corporation of America, Royal Bank of Canada, Comcast, Thomson Reuters, Dairy Queen, City Furniture, Varo Bank, Lennox International, Firstmac and Newell Brands.