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dotCMS Expands Headless Commerce Capabilities with new API-driven integrations

Mar 03, 2020

MIAMI, FL., November 13, 2019 — dotCMS, the leading open-source Java CMS, has extended its headless CMS capabilities with headless commerce-focused features.

As consumers embrace more channels and devices, from single page applications to augmented reality apps to in-store digital signage, commerce brands are feeling the pressure to expand their shopping experience beyond the traditional website and mobile application.

To meet the needs of the eCommerce brands leveraging dotCMS’s headless CMS technology, dotCMS has expanded its headless commerce capabilities, which are built upon three foundational principles.

  1. NoCode & API-first Content Management: With Edit Mode Anywhere, NoCode digital marketing tools, and marketer-friendly personalization tools and content targeting.
  2. API-first Commerce Engine: With GraphQL support and access to a growing library of REST APIs for any commerce capability, building a dynamic commerce experience has never been easier.
  3. AI-powered Search, Merchandising & Personalization: Leverage Unbxd’s natural language processing and Machine Learning (ML) algorithms to power predictive site search, and also to monitor your shoppers’ behavior, offering personalized interactions in real-time.


With dotCMS’ API-first Content Management System acting as the glue code, developers can now leverage cutting-edge and lightweight technology to innovate in a headless commerce environment. As a result, developers now have direct access to all orders within dotCMS without the need of an external application, whether they are created in a webstore, a mobile app, at a POS, or on an IoT device.

Furthermore, marketers gain even more freedom in the same context thanks to dotCMS’s NoCode features.

“There is a shift in focus happening in the commerce space right now, away from simplistic, product and service-driven experiences, and towards holistic, hyper-personalized customer experiences,” said Stefan Schinkel, Chief Sales Officer at dotCMS.

“This expansion of dotCMS’s headless commerce functionality is the natural result of our hybrid headless, NoCode, and best-of-breed philosophy. dotCMS is doing what it does best, contemporary web content management, while our esteemed partners Unbxd and commercetools seamlessly level-up the dotCMS experience,” Schinkel continued.

About dotCMS

dotCMS is a content management system that helps global enterprises with sophisticated content requirements create, manage and deliver content anywhere. The dotCMS platform is best suited for organizations across industries who manage multiple brands, websites, workflows and content types across multiple languages, and need a platform that is secure and scalable for a development team to work with, but also has intuitive editing tools for content and marketing teams to manage their mission-critical content.

Brands such as Dairy Queen, Newell, Greensky, Chewy and Comcast have chosen dotCMS as their primary platform to scale their content operations and empower their marketing teams so they can reduce developer dependency, enabling teams to go-to-market faster, without sacrificing the flexibility and security of their CMS.