Content Management Systems - a Key to Delivering on the Promise of Customer Experience Management

Jan 19, 2016

MIAMI, Jan. 20, 2016 -- DotCMS, makers of the popular Java open source content management and digital experience platform software today published a new research report by award winning technology consultancy Digital Clarity Group. The report, Content Management: Hub for Systems of Engagement, offers a fresh perspective in addressing technology challenges in the rapidly growing field of Customer Experience Management and marketing technology.

dotCMS CEM ResearchDigital marketing teams face a growing problem of integrating multiple siloed marketing technology systems. When it comes to developing and managing customer experiences across all these systems, the results, as the new research shows, have been lackluster. “The data from global surveys that we cite in the report shows clearly that efforts to improve customer experiences are stuck in neutral, if not actually going backwards,” said Tim Walters, the author of the report. “Despite the effort and investment, consumers are growing less, not more, satisfied.”

In the case of marketing technology, more is not necessarily better for building and managing dynamic customer experiences, the report suggests. Companies are spending considerable time and effort, and may be wasting a considerable amount of money, just trying to make all their marketing technologies work together and do so efficiently and productively. Underscoring the problem, the report notes that a majority of digital marketing teams don’t or can’t use all the software capabilities they have, creating “shelfware” or “underused” software. Furthermore, only a fraction say their marketing technology solution is integrated.

As companies face this challenge, they are seeking a unifying technology that can help bring the disparate systems and sources together. Plus they need to choose open and industry standard technologies that support agile development teams and the rapid creation of business value. With content marketing and content management at the core of most of today’s marketing strategies, the new research shows that it makes sense that content management systems (CMS) would become the hub for systems of engagement.

“Creating a more integrated, lower cost environment for delivering consistent and engaging customer experiences across devices channels and platforms is what we help digital marketing teams do,” states Tim Brigham, CEO of dotCMS. “We’re focused on delivering software that genuinely adds value and is designed to fit easily into the growing stack of marketing technology most companies have. Companies choose dotCMS as their content management hub because their marketing technologists and front-end developers are super productive with our open development environment plus, dotCMS is easier to integrate with 3rd party systems saving them time and effort.”

The complementary report is available here and on the Digital Clarity Group website.

About dotCMS

dotCMS is the most agile, scalable and secure content management system for enterprise. Built on leading Java technology, dotCMS is an open-source, hybrid-headless content management system that gives developers the flexibility of a headless CMS while equipping marketers with no-code visual content authoring.  Whether you're building a network of global websites, an employee intranet, customer portal, or single page web application, dotCMS helps you manage content, images, and assets in one centralized location and deliver them to any channel.

Founded in 2003, dotCMS is a privately held US company with a global network of certified development partners and an active open source community. dotCMS has generated millions of downloads and more than 100,000 implementations and integration projects worldwide. Notable customers include: Telus, Standard & Poors, Hospital Corporation of America, Royal Bank of Canada, Comcast, Thomson Reuters, Dairy Queen, City Furniture, Varo Bank, Lennox International, Firstmac and Newell Brands.