CITY Furniture Case Study

How CITY Furniture Increased Return on Investment by Replatforming to dotCMS

CITY Furniture
City Furniture

CITY Furniture, one of the top-selling furniture retailers in America, uses dotCMS to manage a complex e-commerce business with an omnichannel experience platform.


United States



CITY Furniture went on a re-platforming journey to significantly increase online revenues and market share. As a result, they looked to replace their monolithic legacy system with a headless solution to bring them into the future. PeakActivity, as their e-commerce and technology partner, went through a selection process that resulted in dotCMS being chosen to take the company to the next level because of the content management system’s agile, scalable, and omnichannel capabilities.


In the midst of a growing headless e-commerce market, CITY Furniture saw into the future and knew it could not keep up with growing changes in e-commerce while still using its monolithic legacy platform. The company looked to significantly invest in a robust technology stack to grow in revenue and become a key player in online retail. Historically being a brick-and-mortar storefront, the company saw an opportunity to increase its market share by re-platforming to a strong omnichannel, headless content management system.

Our decision to re-platform to dotCMS, while partnering with PeakActivity, has proven instrumental in achieving our goals of increasing online revenue and market share.
Chad Simpson, CIO at CITY Furniture


To deliver efficient results, CITY Furniture turned to a global consultancy and dotCMS partner, PeakActivity, for their expertise in technology and e-commerce. PeakActivity assisted CITY Furniture in establishing a long-term omnichannel strategy, as well as instituting an agile approach to content management using a strong technology stack.

PeakActivity chose dotCMS as the ideal content management system to take CITY Furniture into the future and realize its goals of growing online revenue.


In less than twelve months of re-platforming to dotCMS, CITY Furniture saw an increase in revenue by 150% year over year. The company was able to actualize its goal of becoming a leading home furniture online retail company, in addition to its successful store locations.

Using dotCMS’ headless, no-code abilities, CITY Furniture gave its marketers the ability to decouple the front and back end, making it easier to manage content without slowing down their site experience for customers.

Formerly operating on a content management system with scalability concerns and a lack of functionality, dotCMS’ Visual Editor feature has helped streamline processes for marketing, e-commerce, and IT teams at CITY Furniture.

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